PRIVACY POLICY

The privacy policy is the document that explains how the user's personal data provided through the website will be processed

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Privacy Policy for commercial partners
This privacy policy applies to taorminahotelassociation.it owned and managed by Associaziazione Albergatori Taormina with registered office at Palazzo Corvaja and temporary headquarters at Badia Vecchia, via Circonvallazione, 30 - 98039 Taormina (ME) Sicily - Italy C.F. 96000830834. Describes how taorminahotelassociation.it collects and processes personal data about current, former, or potential Travel Providers and other business partners.

Therefore, this Policy applies to the personal data of owners, employees, representatives, or other individuals acting on behalf of a Travel Provider or other business partner (Travel Providers, other business partners, and individuals related to them will hereinafter be referred to collectively or individually as "Business Partners" or with pronouns such as "you"). A Business Partner, within the meaning of this Privacy Policy, may be a Trip Provider (including accommodations, attractions, parks, museums, etc.), a partner that makes it possible to book Trips through its websites, apps, and/or other channels (including travel agencies), third-party suppliers, or other partners who have a business relationship with taorminahotelassociation.it.

Data Collection
The personal data that taorminahotelassociation.it collects about Business Partners depends on the context of the relationship and the business interaction between the Partners and taorminahotelassociation.it, the choices made by the Business Partner, and the products, services, and features used by the Business Partner. The personal data collected by taorminahotelassociation.it about a Business Partner may include the following (depending on the specific situation, not all of the following types of data can be considered personal as they may relate to a company rather than an individual):

Personal data you provide to us
Contact details: We collect the Business Partner's contact details such as first name and/or last name, date of birth (if applicable), business email address and postal address, telephone and fax numbers.
Financial data: We collect data necessary for payment and invoicing, including bank details: current account number, VAT number, and credit notes. Verification Data: As part of the registration process, taorminahotelassociation.it may ask the Business Partner or its representative to provide a copy of the identity card or passport, a photo, a video or other relevant information to verify the authenticity of the Business Partner.

Other information we collect automatically
When you use taorminahotelassociation.it online services such as the online registration form or a user account (e.g. the extranet or a Partner Center), or use a taorminahotelassociation.it app, taorminahotelassociation.it also collects information automatically and some of this may be personal data, such as the language setting, IP address, location, device settings and operating system, registration information, usage time, requested URL, status report, user agent (browser version information), browsing history, user booking ID and the type of data displayed.

By sharing personal data about other individuals (for example, members of your staff) in connection with your business, you confirm that these individuals have been informed of taorminahotelassociation.it's use of their personal data in accordance with this Privacy Policy and have given their consent where required.

Other information we receive from other sources
Insolvency information: In cases of insolvency, taorminahotelassociation.it may receive information from insolvency administrators, courts, or other public authorities about a Business Partner.
Data relating to requests from law enforcement and tax authorities: Law enforcement and tax authorities may contact taorminahotelassociation.it and provide additional information about Business Partners if they are involved in an investigation. Fraud detection: In some cases, and as permitted by applicable law, taorminahotelassociation.it may need to collect data from third-party sources for the purposes of fraud prevention and detection.
Purposes of Collection
taorminahotelassociation.it uses the information about Business Partners mentioned above, some of which may be personal data, for the following purposes:

A. Registration and Account Administration
taorminahotelassociation.it uses account, financial, and contact information to register on taorminahotelassociation.it, verify, or manage the business relationship with the Partner

B. Customer Service
uses the information provided, including any personal data, to provide support services such as responding to requests, concerns, and questions from Business Partners

C. Other Activities, Including Marketing
If a Business Partner is using the online registration feature and has not yet completed the process, taorminahotelassociation.it may send a reminder to continue. We believe this additional service may be useful to our future Business Partners, as it allows them to continue registering without having to re-enter all the required information. taorminahotelassociation.it may invite Business Partners to participate in events it organizes and deems of interest to a Business Partner, or it may use personal data to offer and host online forums that allow Business Partners to find answers to frequently asked questions about the use of taorminahotelassociation.it services and their products and services. taorminahotelassociation.it also uses personal data, such as contact information, to communicate product or system updates, to send the taorminahotelassociation.it newsletter, to invite a Business Partner to participate in referral programs, or for other marketing communications. When taorminahotelassociation.it uses personal data to send direct advertising messages electronically, taorminahotelassociation.it always includes a link to unsubscribe.

D. Messaging Tools
taorminahotelassociation.it may offer certain Business Partners various means of communicating with their guests. Business Partners may contact taorminahotelassociation.it to forward information or questions to guests regarding a reservation, or communicate, for example, via alias email addresses, which always include taorminahotelassociation.it as the recipient. taorminahotelassociation.it may access communications and uses automated systems to view, scan, and analyze communications for security, fraud prevention, compliance with legal and regulatory requirements, investigations of potential misconduct, product development and improvement, research, customer engagement (including providing customers with information and offers we believe they may be interested in), technical support, and customer service purposes. Important: All communications sent or received using taorminahotelassociation.it's communication tools will be received and stored by taorminahotelassociation.it.

E. Statistics, Improvement, and Research
taorminahotelassociation.it uses the information you provide, which may include personal data, for analytical purposes. This is part of our commitment to improving taorminahotelassociation.it's services and user experience, but it may also be used for testing, troubleshooting, and improving the functionality and quality of taorminahotelassociation.it's online services. Additionally, taorminahotelassociation.it regularly invites Business Partners to participate in surveys or other market research. Some Business Partners may receive an invitation to join a dedicated online platform where they can interact with taorminahotelassociation.it and/or exchange experiences with other Business Partners. To learn how personal data may be processed differently from what is described in this Privacy Policy, please see the information provided in the invitation to respond to the survey, participate in market research, or join the online platform.

F. Security, prevention, and fraud detection
We process the information you provide, which may include personal data, for the purpose of investigating, preventing, and detecting fraud and other illegal or infringing activities. This information may include personal data that the Business Partner has provided to taorminahotelassociation.it, for example, for verification purposes as part of the registration process, or personal data collected automatically, or personal data obtained from third-party sources (including customers). taorminahotelassociation.it may also use personal data to facilitate criminal prosecution, if necessary. For these purposes,Personal data may be shared with law enforcement or external consultants. taorminahotelassociation.it may use personal data to assess risks or for security purposes, including user authentication.

G. Legal and Compliance Purposes
In some cases, taorminahotelassociation.it must use the information provided, which may include personal data, to manage and resolve legal disputes, for government and compliance investigations, to enforce agreements with Business Partners, or to resolve a customer complaint in a reasonable manner.

It is important to note that accommodation information, including name and address, will be used in accordance with the General Terms and Conditions and as part of the separately stipulated Contract with the Accommodation Providers; For example, displayed on third-party websites to enable Travel Reservations.

If we use automated means to process personal data that produces legal effects or significantly affects you, we will implement suitable measures to safeguard your rights and freedoms, including the right to obtain human intervention.

Legal principles: For purposes A and B, taorminahotelassociation.it relies as the legal basis for processing personal data for the performance of the agreement between the Business Partner and taorminahotelassociation.it. If the necessary information is not provided, taorminahotelassociation.it cannot register a Travel Provider or otherwise work with a Business Partner, nor can it provide customer support. For purposes C to G, taorminahotelassociation.it relies on its legitimate business interest in providing its services or obtaining services from Business Partners, for the purposes of preventing fraud and improving its service. When personal data is used for the legitimate interests of taorminahotelassociation.it or a third party, taorminahotelassociation.it will always balance the rights and interests of the Business Partner for the protection of the latter's personal data with the rights and interests of taorminahotelassociation.it or the third party.

With regard to purposes F and G, taorminahotelassociation.it also relies, where applicable, on compliance with its legal obligations (for example, legitimate requests from law enforcement).

If you wish to object to the processing described in points C to E and no direct opt-out mechanisms are available to you (for example, in your account settings), please contact us at the following email address: This email address is being protected from spambots. You need JavaScript enabled to view it.
This email address is being protected from spambots. You need JavaScript enabled to view it.

Details on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:

Facebook permissions asked by this Website
This Website may ask for some Facebook permissions allowing it to perform actions with the User's Facebook account and to retrieve information, including Personal Data, from it. This service allows this Website to connect with the User's account on the Facebook social network, provided by Facebook Inc.

For more information on the following permissions, please refer to the Facebook permissions documentation and the Facebook privacy policy.

Access to accounts on third-party services
This type of service allows this Website to access Data from your accounts on third-party services and perform actions with them.
These services are not activated automatically, but require the express authorization of the User.

Access to the Facebook account (this Website)
This service allows this Website to connect with the User's account on the Facebook social network, provided by Facebook, Inc.
Permissions requested: Access to private data and City.

Place of processing: United States–Privacy Policy.
Access to the Stripe account (Stripe Inc)< ... of the User on Stripe, provided by Stripe, Inc.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: United States–Privacy Policy.
Contacting the User
Contact form (this Website)
By filling in the contact form with their Data, the User consents to their use to respond to requests for information, quotes, or any other kind of request as indicated by the form header.
Personal Data collected: ZIP code, city, Fiscal Code, surname, date of birth, email address, address, country, name, fax number, phone number telephone number, VAT number, province, company name, gender, status and various types of Data.

Mailing list or newsletter (this Website)
By registering on the mailing list or for the newsletter, the User's email address is automatically added to a contact list to which email messages containing information, including commercial or promotional information, relating to this Website may be sent. The User's email address may also be added to this list as a result of registering on this Website or after making a purchase. Personal Data collected: ZIP/Postal code, city, last name, Cookies, date of birth, Usage Data, email address, address, country, first name, phone number, province, company name, gender, website and status.

Payment management
Payment management services allow this Website to process payments by credit card, bank transfer or other means. The data used for payment are acquired directly by the operator of the requested payment service without being processed in any way by this Website.
Some of these services may also allow the scheduled sending of messages to the User, such as emails containing invoices or notifications regarding the payment.

Gestpay Banca Sella (Banca Sella S.p.A.)
Gestpay is a payment service provided by Banca Sella S.p.A. Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: Italy–Privacy Policy.
MyBank UniCredit (UniCredit S.p.A)
MyBank is a payment service provided by UniCredit S.p.A. Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: Italy–Privacy Policy.
PayPal (Paypal)
PayPal is a payment service provided by PayPal Inc., which allows the User to make online payments.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

Stripe (Stripe Inc)
Stripe is a payment service provided by Stripe Inc. Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: United States–Privacy Policy.
Heat mapping and session recording
Heat mapping services are used to identify which areas of a page are subject to mouse movements or clicks in order to detect which of them attract the most interest. These services allow you to monitor and analyze traffic data and are used to track User behavior.
Some of these services may record sessions and make them available for later viewing.

Smartlook (Smartsupp.com, s.r.o.)
Smartlook is a heat mapping and session recording service provided by Smartsupp.com, s.r.o.
Personal Data collected: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.

Place of processing: Czech Republic–Privacy Policy.
Hosting and backend infrastructure
This type of service has the function of hosting Data and files that allow this Website to function, allow its distribution and provide a ready-to-use infrastructure to run specific features of this Website.
Some of these services work through servers geographically distributed in different locations, making it difficult to determine the exact location where the data are stored. Personal Data.

ArubaCloud (Aruba S.p.A.)
ArubaCloud is a hosting service provided by Aruba S.p.A.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: Italy–Privacy Policy.

Interaction with live chat platforms
This type of service allows interaction with live chat platforms, operated by third parties, directly from the pages of this Website. This allows the User to contact the support service of this Website or this Website to contact the User while browsing its pages.
If an interaction service with live chat platforms is installed, it is possible that, even if the Users do not use the service, it collects Usage Data relating to the pages on which it is installed. Additionally, live chat conversations may be recorded.

Facebook Messenger Customer Chat (Facebook, Inc.)
Facebook Messenger Customer Chat is an interaction service with the Facebook Messenger live chat platform, provided by Facebook, Inc. Personal Data collected: Cookies, Usage data and About me.

Place of processing Privacy Policy.


Infrastructure monitoring
This type of service allows this Website to monitor the use and behavior of its components, so its performance and functionality can be improved, as well as for maintenance or troubleshooting.
The Personal Data processed depends on the characteristics and implementation method of these services, which by their nature filter the activity of this Website.

Uptime Robot (Buzpark Bilisim Tarim Urunleri Sanayi Tic. Ltd. Sti.)
Uptime Robot is a monitoring service provided by Buzpark Bilisim Tarim Urunleri Sanayi Tic. Ltd. Sti.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: Turkey–Privacy Policy.

Remarketing and behavioral targeting
This type of service allows this Website and its partners to communicate, optimize, and serve advertising based on past use of this Website by the User.
This activity is carried out by tracking Usage Data and using Cookies, information that is transferred to the partners that manage the remarketing and behavioral targeting activity.
In addition to the opt-out options offered by the services listed below, the User may opt out of receiving cookies related to a third-party service by visiting the Network Advertising Initiative opt-out page.

AdWords Remarketing (Google Inc.)
AdWords Remarketing is a remarketing and behavioral targeting service provided by Google Inc. which connects the activity of this Website with the Adwords advertising network and the Doubleclick Cookie.
Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – ​​Opt Out.
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.
Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – ​​Opt Out.

Remarketing with Google Analytics for Display Advertising (Google Inc.)
Google Analytics for Display Advertising is a remarketing and behavioral targeting service provided by Google Inc. that connects the tracking activity performed by Google Analytics and its Cookies with the Adwords advertising network and the Doubleclick Cookie. Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – ​​Opt Out.

Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Website with the Facebook advertising network.
Personal Data collected: Cookies and email address.

Place of processing: United States – Privacy Policy – ​​Opt Out.
Statistics
The services contained in this section allow the Data Controller to monitor and analyze traffic data and are used to keep track of User behavior.

Display Advertising Extension for Google Analytics (Google Inc.)
Google Analytics on this Website may use Google's Interest-based advertising, third-party audience data and information from the DoubleClick Cookie to extend statistics with demographic data, interests and data on interactions with advertisements. Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – ​​Opt Out.

User ID extension for Google Analytics (Google Inc.)
Google Analytics on this Website uses a feature called User ID. This allows for more accurate tracking of Users by assigning each User a unique ID across sessions and devices. It is set up in a way that does not allow Google to personally identify an individual or permanently identify a particular device. The User ID extension also allows Data from Google Analytics to be connected to other Data about the User collected by this Website.
The Opt Out link provided below will disable tracking for the device you are using, but does not exclude further tracking activities performed by the Owner. To also disable the latter, contact the Owner via the contact email address. Personal Data collected: Cookies.

Place of processing: United States – Privacy Policy – ​​Opt Out.
Facebook Analytics for Apps (Facebook, Inc.)
Facebook Analytics for Apps is a statistics service provided by Facebook, Inc. Personal Data collected: User datause and various types of Data as specified in the privacy policy of the service.

Place of processing: United States–Privacy Policy.
Google Analytics (Google Inc.)
Google Analytics is a web analytics service provided by Google Inc. (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of this Website, compiling reports and sharing them with other services developed by Google. Google may use the Personal Data to contextualise and personalise the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy – ​​Opt Out.
Facebook Ads conversion tracking (Facebook, Inc.) Facebook Ads conversion tracking is an analytics service provided by Facebook, Inc. that connects data from the Facebook advertising network with actions performed within this Website.
Personal Data collected: Cookies and Usage Data.

Place of processing: United States – Privacy Policy.
Google AdWords conversion tracking (Google Inc.)
Google AdWords conversion tracking is a analytics service provided by Google Inc. that connects data from the Google AdWords advertising network with actions performed within this Website.
Personal Data collected: Cookies and Usage Data. Usage.

Place of Processing: United States–Privacy Policy.

Data Sharing
To support the use of taorminahotelassociation.it services, information about you (which may include personal data) may be shared with subsidiaries of the taorminahotelassociation.it group of companies, which act as service providers for taorminahotelassociation.it, including in connection with customer support services.
Sharing with Third Parties. We share information about Business Partners (which may include personal data) with third parties as permitted by law and described below. We do not sell or rent personal data.
Service and Product Providers. We share your information with third-party Service Providers to provide our products and services, store data, or administer our business on our behalf. These service providers will process personal data only as directed by taorminahotelassociation.it and to provide the services to it.
Payment Providers and other Financial Institutions. To process payments between a Business Partner and taorminahotelassociation.it or a booking user, personal data, if deemed relevant, will be shared with Payment Providers and other financial institutions.
Mandatory Disclosure. If required by law, strictly necessary to perform our services, in legal proceedings, or to protect our rights or those of other members of the taorminahotelassociation.it srl group of companies or users, we share personal data with law enforcement agencies, investigative organizations, or other members of the group.
Sharing and Disclosure of Aggregate Data: We may share information with third parties, for example, for industry analysis and demographic profiling, in aggregate form and/or in a form that does not allow the recipient of such data to identify you.

International Data Transfer
The transmission of personal data as described in this Privacy Policy may include overseas transfers to countries that do not have data protection laws as comprehensive and comprehensive as those of European Union countries. Where required by European Union law, we will only transfer personal data to recipients that offer an adequate level of protection for personal data. In such circumstances, it may be necessary to establish contractual measures to ensure that data protection is in line with European standards. You can request a copy of these contractual agreements by contacting us as described below.

Security
In compliance with European data protection laws, taorminahotelassociation.it observes appropriate procedures to prevent information containing personal data from being accessed without authorization or used improperly.

We use appropriate industry systems and procedures to safeguard information containing personal data. We also rely on security procedures and technical and physical restrictions to prevent access to and use of personal data contained on our servers. Only authorized personnel may access personal data in the course of their work.

Data Retention
We will retain data for as long as necessary.